https://www.thirteentwelveconsulting.com/blog daily 0.75 2025-02-15 https://www.thirteentwelveconsulting.com/blog/your-customer-experience-is-your-brand monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1739617948576-8BRP4B49PI34VEABONHT/unsplash-image-7okkFhxrxNw.jpg News - Your customer experience is your Brand: why it matters more than ever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1739617824002-1DVTS1DWDBOVYBLZ4IC7/unsplash-image-Ox6SW103KtM.jpg News - Your customer experience is your Brand: why it matters more than ever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/how-mapping-your-customer-journey-can-help-you-create-a-content-calendar monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1738065393544-XA6NZO2XHJP7JQOBE7UW/unsplash-image-FHnnjk1Yj7Y.jpg News - How mapping your customer journey can help you create a content calendar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1738065358384-LYU0GL1SI5CXPN5Z63XP/unsplash-image-qWwpHwip31M.jpg News - How mapping your customer journey can help you create a content calendar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/seven-ways-to-add-surprise-and-delight-to-your-customer-journey monthly 0.5 2025-01-28 https://www.thirteentwelveconsulting.com/blog/what-is-a-fractional-marketing-department monthly 0.5 2024-01-05 https://www.thirteentwelveconsulting.com/blog/the-difference-between-customer-experience-and-customer-service monthly 0.5 2023-11-11 https://www.thirteentwelveconsulting.com/blog/importance-of-mapping-your-employees-journey monthly 0.5 2023-11-11 https://www.thirteentwelveconsulting.com/blog/what-does-a-customer-experience-led-business-strategy-mean monthly 0.5 2023-07-13 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1689248666463-U8ISQYDIDMPYJRC4LI3P/image-asset.jpeg News - What does a customer experience-led business strategy mean? 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- Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/how-do-i-work-out-my-conversion-rate monthly 0.5 2023-04-22 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1682176243614-N5VFRQSX30K0W0OO2X7G/unsplash-image-Imc-IoZDMXc.jpg News - How do I work out my conversion rate? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/how-do-i-understand-my-wedding-business-customer-journey monthly 0.5 2023-04-22 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1682153372955-Z3JCFNPYHSPIYBL8LJ33/unsplash-image-UxCS2kVhZTc.jpg News - How do I understand my wedding business customer journey? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1682002818744-LCZ2RERQYH9QGLNKDYLI/unsplash-image-Oalh2MojUuk.jpg News - How do I understand my wedding business customer journey? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/how-do-you-create-an-intentional-client-journey monthly 0.5 2023-04-22 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/734b11a1-1b40-4e98-84cd-fbf77b1d27a4/haute-stock-photography-collab-workday-collection-final-4.jpg News - How do you create an intentional client journey? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1682002818744-LCZ2RERQYH9QGLNKDYLI/unsplash-image-Oalh2MojUuk.jpg News - How do you create an intentional client journey? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/what-is-customer-jouney monthly 0.5 2023-02-25 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1676035063447-QIFE24FNMQR2PRCQXVUI/unsplash-image-Oalh2MojUuk.jpg News - What is Customer Journey? 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- Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1669537162641-DJG8PTJMTXWTZIX6WYH6/hall%26co-1006.jpg News - How can I improve my wedding venue sales conversions? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1669537511548-UVGZPD0IIYE86IN5Z283/unsplash-image-lqyqm2ICIcY.jpg News - How can I improve my wedding venue sales conversions? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/preparing-for-engagement-season monthly 0.5 2022-11-27 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1669536828588-Y1MQJ5JJ42HVG1E1J072/unsplash-image-nTOHlmml4wY.jpg News - How to prepare your wedding venue for engagement season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1669536892962-D3R7NV527FXHYF5F8YYH/unsplash-image-cckf4TsHAuw.jpg News - How to prepare your wedding venue for engagement season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1669536919473-KWGMG0R1032GBC3W09Z2/unsplash-image-n_4iTY1KmDE.jpg News - How to prepare your wedding venue for engagement season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/how-can-a-venue-consultant-help monthly 0.5 2022-11-27 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1600759805840-HYDUHQBXGRQL3QYCHI0C/hall%26co-1057.jpg News - How can a wedding venue consultant help me? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/f53868b9-545e-4f6c-81f0-29f4ce11d3b5/hall%26co-1125.jpg News - How can a wedding venue consultant help me? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/6c26527d-1a6b-49d0-b190-507dfd0346e8/hall%26co-1199.jpg News - How can a wedding venue consultant help me? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/how-to-run-a-wedding-venue-showcase monthly 0.5 2022-10-01 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1664360648569-X7OZKOTH213T0EKPYC8K/unsplash-image-zlyaBNrzbnA.jpg News - How to run a wedding venue showcase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1664360416729-8NXZAUXJ93Q4ADIEJBHV/unsplash-image-OAVqa8hQvWI.jpg News - How to run a wedding venue showcase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thirteentwelveconsulting.com/blog/humanist-ceremonies monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/ff5069f3-0801-4d1e-a32b-7605ffb9f392/146.jpg News - Why your venue should promote humanist ceremonies - Make it stand out Image by Victoria Mitchell Photography https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/f11d60aa-3db1-4aeb-ae4a-268d7e67af50/Sarah_Brookes_Photography-39.jpg News - Why your venue should promote humanist ceremonies - Make it stand out Image by Sarah Brookes Photography https://www.thirteentwelveconsulting.com/blog/buildingculturetoenhancecustomerjourney monthly 0.5 2022-05-03 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/a169bc85-1b90-4e04-9205-152da4c55e8e/hall%26co-1455.jpg News - Building culture to enhance your customer journey Image by Becky Harley Creative https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/35f5b80e-6e6b-4a61-8b3b-41b0070e0e3d/haute-stock-photography-subscription-creative-studio-finals-25.jpg News - Building culture to enhance your customer journey https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/7b06a211-eae9-47bb-bae0-56a345159efd/haute-stock-photography-collab-workday-collection-final-4.jpg News - Building culture to enhance your customer journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/2790ad9f-f873-436e-93d1-75c0b07ec27a/hall%26co-1386.jpg News - Building culture to enhance your customer journey - Make it stand out Image by Becky Harley Creative https://www.thirteentwelveconsulting.com/blog/valuesthatdrivecustomerexperience monthly 0.5 2022-05-03 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/7b06a211-eae9-47bb-bae0-56a345159efd/haute-stock-photography-collab-workday-collection-final-4.jpg News - Aligning your core values to create a culture that drives customer experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/35f5b80e-6e6b-4a61-8b3b-41b0070e0e3d/haute-stock-photography-subscription-creative-studio-finals-25.jpg News - Aligning your core values to create a culture that drives customer experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/7a51366b-4aba-4f4e-9a24-b89801f6c7e5/haute-stock-photography-subscription-powder-blue-collection-final-7.jpg News - Aligning your core values to create a culture that drives customer experience https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1651319477179-DHRL0YEMF443704KS7MS/hall%26co-1433-2.jpg News - Aligning your core values to create a culture that drives customer experience https://www.thirteentwelveconsulting.com/blog/what-is-high-touch-customer-service-and-why-is-it-important-for-my-wedding-business-customer-journey monthly 0.5 2022-05-03 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1651323094513-5NWTRN70NIILVKFMW2OV/unsplash-image-n_4iTY1KmDE.jpg News - What is high-touch customer service and why is it important for my wedding business customer journey? 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- Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/23dacb8b-5206-405b-8ff3-7f4857adc7fd/haute-stock-photography-serene-bedroom-collection-final-5.jpg News - Are you feeling overwhelmed this wedding season? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/cafefa22-a9d3-4615-9a09-f3160af625b6/hall%26co-1192.jpg News - Are you feeling overwhelmed this wedding season? https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1651231948592-ODVX2XOXTJVMU9QJESI9/haute-stock-photography-navy-final-21.jpg News - Are you feeling overwhelmed this wedding season? https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1651232354318-ZRDB7N9F6BBI67HEKNIU/unsplash-image-gnhvIGlFwds.jpg News - Are you feeling overwhelmed this wedding season? 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Image by Sarah Brookes Photography https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1613141835774-G76IMWN8LPOW6XT47RB0/Sarah_Brookes_Photography-237.jpg News - Are styled shoots beneficial to my wedding venue business? Image by Sarah Brookes Photography https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1613141883819-DBGB0FTZGBUJTYHWIAKO/Sarah_Brookes_Photography-296.jpg News - Are styled shoots beneficial to my wedding venue business? Image by Sarah Brookes Photography https://www.thirteentwelveconsulting.com/blog/understanding-your-wedding-venues-customer-journey monthly 0.5 2023-02-25 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1612280165161-FIGIBY7NGZDPGSLS4GRP/haute-stock-photography-wedding-collection-final-53.jpg News - Understanding your wedding venues customer journey https://www.thirteentwelveconsulting.com/blog/how-important-are-faqs monthly 0.5 2021-02-02 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1611579245557-WLHWVBSIU9792LOC6MKP/haute-stock-photography-subscription-brilliant-blue-collection-final-4.jpg News - How important is an FAQ page for your wedding venue website? https://www.thirteentwelveconsulting.com/blog/how-to-choose-your-wedding-venues-recommended-supplier-list monthly 0.5 2021-01-25 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1610969248989-AZX4NRZMICXRB3TORSGA/hall%26co-1016-2.jpg News - How to choose your wedding venues recommended supplier list Image by Becky Harley Photography https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1610969212227-HQ4JX3M2W54HG6RBCYCQ/hall%26co-1005-2.jpg News - How to choose your wedding venues recommended supplier list Image by Becky Harley Photography https://www.thirteentwelveconsulting.com/blog/how-to-plan-your-wedding-venue-showround-process monthly 0.5 2021-01-04 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1609769514260-RFZHIIBM8U7OVZBOBTU8/hall%26co-1047.jpg News - How to plan your wedding venue showround process Image by Becky Harley Photography https://www.thirteentwelveconsulting.com/blog/win-initial-assesment monthly 0.5 2020-10-05 https://www.thirteentwelveconsulting.com/blog/key-considerations-when-looking-to-diversify-your-farm monthly 0.5 2020-09-22 https://www.thirteentwelveconsulting.com/blog/what-does-todays-couple-look-for-in-a-wedding-venue monthly 0.5 2021-01-18 https://www.thirteentwelveconsulting.com/blog/strongre-opening-and-managing-your-venue-with-confidence-during-covid-19strong monthly 0.5 2020-08-20 https://www.thirteentwelveconsulting.com/blog/what-makes-the-perfect-wedding-venue monthly 0.5 2020-08-20 https://www.thirteentwelveconsulting.com/blog/category/Customer+journey monthly 0.5 https://www.thirteentwelveconsulting.com/blog/category/Sales+process monthly 0.5 https://www.thirteentwelveconsulting.com/home daily 1.0 2025-01-06 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1596389193039-JMTUWONU7YGLGVOT619T/Logo--19.png Home https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/b59df45d-5af4-4ccd-9f1b-287bbe8c14bd/Sarah_Brookes_Photography_Hall%26CoChristmas-340.jpg Home - OUR APPROACH. We use journey mapping to gain a holistic view of the customer experience and help you differentiate your brand. The information gathered is then used to drive your business and marketing strategy ensuring you are focusing on the areas of highest impact. Our approach is centred around scalable structure. Putting the foundations in place to ensure your brand standards are maintained as your business continues to evolve and grow. We will start with an in-depth look at your business as it stands, your current pain points or vision for the business if you are new to the industry. With this information we will work together to create a bespoke action plan with clearly defined goals and a step-by-step breakdown of how to get there. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/aff668e2-2236-4f00-ae0f-b4101064e1d8/hall%26co-1045.jpg Home - WHAT WE DO. We believe that having a carefully curated customer journey is at the heart of a successful service and hospitality led businesses. By putting your customers at the heart of your strategy, we help you deliver experiences that leave a lasting impression. Our expertise extends beyond customer journey design. We work closely with our clients to create aligned marketing and communications strategies that amplify your brand and drive meaningful connections with your audience. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/de8751f5-d2a6-44a3-b21f-94bba145cd17/hall%26co-1196-2.jpg Home - WHAT WE DO. We specialise in partnering with wedding venues and hospitality businesses, including privately run country estates, catering companies, décor hire businesses, farm shops, and cafés. Our process involves analysing, building, and refining every stage of your customer journey to help you deliver exceptional experiences that delight your clients and guests. We know that marketing, communications, and customer journey are inseparable. Together, they create a seamless experience that sets your business apart. Our marketing and communications strategies are designed to support your goals and include everything from crafting compelling messaging to planning and executing marketing campaigns. Let us help you align these elements to achieve your goals, elevate your brand, and create experiences that your clients and guests will never forget. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/b357fd1c-8345-4904-aa4e-89eb5bc1d91f/hall%26co-1241-2.jpg Home - WHO WE ARE. We are Elizabeth and Charlotte Thirteen Twelve was founded by Elizabeth in 2020, and Charlotte joined as Creative Strategist in January 2024. With backgrounds in marketing, brand management, hospitality, and events, we bring a wealth of expertise to the table. Leveraging our in-depth understanding of the wedding and hospitality industry, coupled with our extensive experience in broader marketing and B2C sectors, we are well positioned as your ideal strategic partner. https://www.thirteentwelveconsulting.com/about daily 0.75 2025-01-28 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/594a0250-d1e6-45e0-ad6f-69e6a881f647/hall%26co-1241-2.jpg About - Meet Elizabeth, Founder Thirteen Twelve Consulting was born out of a passion for delivering exceptional experiences, coupled with an obsession for business development and strategy with a core focus on customer journey. I am here to help you build a customer journey centred business strategy, providing you and your team with the knowledge and skills to curate a customer journey that surpasses expectation, forms the foundations for strong business growth through high conversion rates, reputation and repeat business. So, how did I get here? I graduated university with a first-class honour in marketing. Following this I worked in marketing and internal communications within the hospitality, franchise and FMCG sectors. This experience offered me a deeper understanding of the journey from customer acquisition to excellent customer service and the development of a top-class team. Working for a franchise organisation I spent time with franchise owners evaluating their business, training and advising them on business growth strategies and helping them achieve tangible results. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/37e104b8-99ce-45fc-81d2-edbae0891b99/hall%26co-1440-2.jpg About - In 2013 I founded Hall & Co Event Design, a multi-award-winning full-service wedding and events company. I have a wonderful team that look after our clients for weddings, private events and brand activations. In 2020 we split the decor hire service out into Stories Event Hire to prepare it for sale, we sold this part of the business in 2024. I am so incredibly proud of the team, what they achieve, their commitment to providing the best possible service and their personal values. They are my absolute favourite part of the business and their presence has allowed me the freedom to build Thirteen Twelve Consulting. I live in Cambridgeshire with my husband and two dogs, i love the beach in winter, a well crafted cocktail and a good book. I believe in good people and community over competition every time. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/b59df45d-5af4-4ccd-9f1b-287bbe8c14bd/Sarah_Brookes_Photography_Hall%26CoChristmas-340.jpg About Both in and out of work Charlotte can often be found behind the camera. Whether she’s capturing behind-the-scenes footage for our social media clients or documenting delicious meals out with her love of food photography. Charlotte loves a well crafted coffee, countryside walks, sipping on a spicy margarita, sampling small plates menus and exploring new cities. She will always stop to make friends with a dog and never turns down an avocado toast. https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/8ac1b1ab-ee8f-4ce4-80d0-f6baf4e2d6b1/Sarah_Brookes_Photography_Hall%26CoChristmas-293.jpg About - Meet Charlotte, Creative Strategist Charlotte has been part of the wider team over at Little Acre Kitchen, Hall & Co Event Design and Stories Event Hire since 2016! Charlotte has always been passionate about marketing and brand management making the move into the role of Creative Strategist a natural next step. A quick run down of Charlotte’s career history within the wider business Cafe team member at Little Acre Kitchen Front of house and event team member at Hall & Co Event Design Cafe manager at Little Acre Kitchen Event assistant at Hall & Co Event Design Project managed the brand creation, marketing, launch and ongoing running of Stories Event Hire Creative projects and content coordinator including brand management for Hall & Co Event Design and Stories Event hire https://www.thirteentwelveconsulting.com/initial-assessments daily 0.75 2020-08-02 https://images.squarespace-cdn.com/content/v1/5f1ec1721fac736ac8ac74bc/1596404875613-OJ1NNK25RMJMQB3WXNG0/Sarah_Brookes_Photography-38.jpg Initial Assessments - What’s included? After the completion of an in-depth questionnaire we will schedule a site visit and in person session to get to grips with what you want, your expectations for the business, the property and go over every element of the business as it stands. A follow up report including market research, key updates required to serve your target audience, competitor analysis, guide pricing suggestions, operational and logistics suggestions with be sent to you within two weeks of the visit. 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